Brand StrategyBrand Voice
Your brand voice sets you apart from the competition.
Brands are like people: Each one has its own particular way of expressing itself. Some are friendly, some are irreverent, some are unflaggingly professional and some are aspirational. Establishing a brand voice and adhering to it across all touch points, marketing campaigns and customer interactions is extremely important. Having a strong brand voice solidifies your company’s identity, and any deviation could negatively impact the perception of your organization.
Many companies need help identifying what exactly their brand voice should be, and how to create it. Again, Malinda Creatives thoroughly analyze your industry, customer base and company culture to determine what the right approach should be. For instance, a playful, conversational brand voice probably wouldn’t be appropriate for the financial services market where customers are looking for expert support and guidance.
Why does brand voice matter?
You want your company to endure. To go the distance, it will need to have a distinct sense of purpose, and loads of personality. You want customers to get to know, love, and remain loyal to your company’s personality, as they would an old friend. And old friends generally remain constant; they don’t chop and change their personality or do unexpected things. So you need to make your brand messaging consistent and repeatable so your customers continue to know and like what you’re about – this is what brand voice does.
In the fast-moving digital world, logos, visual identity, and products can make your business stand out for only so long. Well-written content that expresses your brand can keep it in the spotlight for as long as possible. To do this, it needs the same care and attention from your content marketing team that your other teams devote to all other aspects of your brand.
Brand Strategy ProcessFocusing on the 3 key elements of any successful marketing strategy.
1. Creative
Malinda Creatives we create thumb-stopping ads that capture your prospects attention and get them interested.
2. Targeting
We find your customers online, drive them to your website & then bring them back again with well designed retargeting ads.
3. Optimisation
At malinda Creatives we optimise every stage of your funnel to ensure that maximum ROI is being achieved.
We Serve our Clients’ Best Interests with the Best Marketing Solutions. Find Out More
Why Choose Malinda Creatives?What Solutions Does Malinda Creatives Give?
Below are some of the branding Services :
- Building a brand identity from the ground up.
- Rebranding established businesses.
- Establishing brand positioning and messaging.
- Creating a branding strategy.
- Designing company logos.
- Formulating brand guidelines for design, style and tone.
- Mapping out a social media strategy that aligns with the company’s brand identity.
- Writing copy for websites and other digital assets that accurately reflect the brand voice.
It’s a lot of ground to cover, and the only way that Malinda Creatives can get the job done is to fully immerse ourselves in every aspect of our clients’ brand identities. That includes their core values, mission statements, messaging, voice and more.
Not all businesses have a firm grasp on who they are as a brand, or even where to begin figuring that out. Malinda Creatives need to define the key principles and intangible qualities that set this companies apart from their competition. What makes them different and special? How can they sell that vision to their target audience? This are the questions Malinda Creatives can help to answer.