Brand StrategyStyle Guide
So what is a brand style guide?
Define your brand purpose
Google’s mission is clear: “Our mission is to organize the world’s information and make it
universally accessible and useful.”
Facebook’s corporate mission is to “Give people the power to build community and bring the world closer together”.
“Now you know why a good style guide is important, what it should look like, and what to include. It’s time to create one for your company. Include the marketing team, sales team, and any other creatives working on your marketing and products when creating a style guide.”
Why you need a style guide
A brand style guide is a holistic set of standards that defines your company’s branding. It references grammar, tone, logo usage, colors, visuals, word usage, point of view, and more.
By creating a detailed brand style guide, you ensure the published content is consistent, polished, recognizable, and more enjoyable. A thorough, well-thought style guide puts your audience first. It creates a recognizable, engaging voice and personality with which readers can form a more personal connection.
Once you’ve defined your brand voice, you need to codify it so every employee and stakeholder knows how to follow your branding guidelines. That’s where a style guide comes into play.
Style guides can lay out your brand voice, messaging, design principles and more in precise detail. They instruct your staff members and business partners on the exact language to use in different scenarios, what color schemes to incorporate into design layouts and how to most effectively communicate with your core audience.
Malinda Creatives will help create detailed style guides so there’s never any confusion about how to best represent your business.
Embracing your unique brand voice relative to your industry and audience can inform everything from your business card to your go-to-market strategy. A brand voice permeates all elements of marketing.
Brand Strategy ProcessFocusing on the 3 key elements of any successful marketing strategy.
1. Creative
Malinda Creatives we create thumb-stopping ads that capture your prospects attention and get them interested.
2. Targeting
We find your customers online, drive them to your website & then bring them back again with well designed retargeting ads.
3. Optimisation
At malinda Creatives we optimise every stage of your funnel to ensure that maximum ROI is being achieved.
We Serve our Clients’ Best Interests with the Best Marketing Solutions. Find Out More
Why Choose Malinda Creatives?What Solutions Does Malinda Creatives Give?
Below are some of the branding Services :
- Building a brand identity from the ground up.
- Rebranding established businesses.
- Establishing brand positioning and messaging.
- Creating a branding strategy.
- Designing company logos.
- Formulating brand guidelines for design, style and tone.
- Mapping out a social media strategy that aligns with the company’s brand identity.
- Writing copy for websites and other digital assets that accurately reflect the brand voice.
It’s a lot of ground to cover, and the only way that Malinda Creatives can get the job done is to fully immerse ourselves in every aspect of our clients’ brand identities. That includes their core values, mission statements, messaging, voice and more.
Not all businesses have a firm grasp on who they are as a brand, or even where to begin figuring that out. Malinda Creatives need to define the key principles and intangible qualities that set this companies apart from their competition. What makes them different and special? How can they sell that vision to their target audience? This are the questions Malinda Creatives can help to answer.